Skip to main content

We are designers, engineers, and people working together to do big things

THE CHALLENGE


Stay true to the Friday Beers brand and bottle that culture into a can


Friday Beers approached us with the challenge to design a beer brand that was timeless and classic but also had a modern sensibility. They were serious about the brand not feeling stale or old, something they could stand behind and stay true to their brand. They didn't want to pull any punches with the design and was one of the reasons they came to RISTICH.





The Solution


Design


We created a baseline of what the can could look like and then built on that system by bending the rules a bit to create something new. With a bigger playground to design in we were able to have fun with the design and add elements to the can that were truly Friday Beers. On top of all that we were able to hammer home that this is an refreshing light beer that just hits different. Cheers to Friday Beers and the eternal feeling of a Friday.