DoorDash
Building a rewards system for one of the world's largest delivery brands
Overview
We worked with DoorDash to evolve the dining experience beyond the meal itself. Embedded directly into restaurant tables, discreet physical touchpoints introduce a new layer of interaction that supports connection within an already social moment. Digital engagement is reframed away from transaction, emerging instead through presence and shared experience.
The system is intentionally minimal and familiar. Interaction is reduced to a single tap, allowing NFC-enabled moments of engagement to surface without interrupting conversation or flow. Closely aligned with DoorDash’s existing design language, the touchpoints integrate seamlessly into the environment, transforming everyday surfaces into quiet invitations for connection.
Services
Product Creation & Display
Manufacturing Services
Inventory & Fulfillment
Design & Innovation
Sector
Technology
Retail
Digital interaction becomes ambient, allowing for a seamless dining experience without altering how people dine together.
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The refined silhouette and clean branding signal the arrival of a dining experience. Clean, controlled execution allows the tile to integrate naturally within the DoorDash brand.
A sleek, glossy finish gives the tile a refined presence, while a non-slip base ensures stability in active dining environments.
