Lexus x MSCHF
MSCHF partnered with RISTICH to turn science fiction into reality for Lexus.
Overview
Services
Manufacturing Services
Inventory & Fulfillment
Sector
Technology
Experiential

MOTOMORPHOSIS debuted during New York's Armory Week, where it unsettled the usual car reveal by taking away the specs and the showroom and leaving only the form. Visitors could walk the full length of each sculpture and get close enough to see that every impossible curve was real. By turning a digital distortion into something people could stand next to, we helped make the Lexus electrified lineup one of the most widely covered design moments of the week.

We bridged the gap between the screen and the showroom floor, building two Lexus vehicles that feel warped beyond reason yet precise down to every panel line.

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