Ripl Efek
Innovating a sustainable laundry brand and container

Overview
Ripl Efek is taking on the single-use plastic industry through a refillable laundry system built for long-term use. They challenged us to design the central receptacle of the system, creating a durable, permanent vessel that could replace disposable packaging while feeling intentional in everyday life.
The resulting design reframes laundry as a repeatable, considered ritual rather than a consumable task. A lightweight glass and steel vessel with a fingerprint-resistant finish is paired with a refill system using recyclable aluminum cans, reducing waste without sacrificing performance. Together, the system balances industrial refinement with environmental responsibility, proving that sustainable home products can be both practical and well-designed.
Services
Product Creation & Display
Retail Packaging
Design & Innovation
Manufacturing Services
Sector
Consumer
Beauty
Luxury


Designed to be a permanent object rather than disposable packaging. Glass and steel construction give the receptacle weight, durability, and presence, reinforcing long-term use.


A new standard for the sustainable home: Establishing a comprehensive brand ecosystem that transforms laundry into a plastic-free ritual of care.





