The Carry

Designing a weighted vest system built for women’s movement

Overview

The Carry is a weighted vest designed around women’s movement, strength, and endurance. Rather than adapting existing rucking products, the design begins with the female body, prioritizing fit, flexibility, and balanced weight distribution. The vest is engineered to move with the wearer, supporting performance in motion without compromising comfort. Our work spanned product design, branding, and packaging, developed together as a single system. Material choices, structural decisions, and visual identity were aligned to reinforce clarity and capability through use. The result is a performance focused vest supported by a cohesive brand and packaging system, designed to integrate naturally with the body it was made for.

Services

Retail Packaging

Product Creation & Display

Design & Innovation

Manufacturing Services

Sector

Consumer

Health

Built to be worn in motion. The vest stays close, stable, and responsive through use.

An interchangeable weight system was developed to simplify both adjustment and care. Interlocking components allow weights to be added, removed, or washed easily, turning what is typically a tedious process into a straightforward and intuitive experience.

Every design decision prioritizes performance through motion. The vest avoids unnecessary features, focusing instead on clarity, function, and reliability during use.

The vest was designed to integrate easily into regular training routines. Simple adjustments and intuitive construction reduce setup time, keeping the focus on movement rather than equipment.