Bare

Bare was developed as a natural deodorant brand defined by clarity and confidence. The identity establishes an immediate, approachable presence through strong color, playful linework, and direct language. Rather than leaning on familiar category cues, the visual approach uses humor and simplicity to stand apart on shelf. Our work focused on defining a cohesive visual language that balances expression with control. Bold palettes and graphic elements are paired with concise, functional copy to maintain clarity across applications. The result is an identity that feels intentional and human, bringing character and energy to an everyday product without relying on excess.