Lucky Charms

For Lucky Charms, an experiential activation was developed to bring the brand’s “magically delicious” audio identity into the physical world. Created to support the release of a new album, the experience centers on a custom karaoke microphone designed to invite direct participation and shared play. Rapid in-house prototyping enabled the accelerated design and production of the microphone and its purpose-built packaging. Form, interaction, and presentation were resolved together to reflect the brand’s playful, high-energy character while meeting a condensed timeline. The result is a fully realized promotional object that bridges digital content and physical experience, transforming brand engagement into something performative and tangible.