Frankenstein
Bringing Guillermo del Toro’s Frankenstein to life beyond the screen
Overview
For Frankenstein, directed by Guillermo del Toro, a promotional popcorn bucket was developed as a functional object drawn from the film’s world. Conceived as a tangible artifact rather than novelty merchandise, the design emphasizes believability and function, allowing the object to exist convincingly beyond the screen.
Released ahead of the film’s debut, the object launched on the official site and sold out immediately. It was subsequently featured across a series of social media campaigns promoting the film, circulating widely among fan communities and online platforms. Through its rapid adoption and visibility, the piece functioned as a physical entry point into the film’s world, extending its presence beyond the screen through direct, experiential engagement.
Services
Product Creation & Display
Manufacturing Services
Sector
Experiential
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A fast prototyping cycle enabled the object to move from concept to production readiness on a compressed schedule. Design decisions were made with speed and manufacturability in mind.
Drawn directly from the film, the object bridges fiction and reality. Visual and structural decisions were carried through to ensure it feels native to the world it came from.
