Goood Chocco
A chocolate that combines flavor and function all in one gorgeous package
Overview
Goood Chocco explores how function and pleasure can coexist within a familiar indulgence. Rather than adopting the visual language typical of functional foods or supplements, the brand embraces playfulness through illustrated mascots and expressive typography, giving the product a warm, approachable voice.
Brand identity, packaging, and formulation were developed together. Working closely with an internal team of food scientists, the chocolate recipes were refined to deliver measurable functional benefits while remaining enjoyable to eat. The result is a brand that treats efficacy and indulgence as complementary, pairing credible formulation with a visual language that feels inviting, human, and distinctly Goood.
Services
Retail Packaging
Product Creation & Display
Design & Innovation
Manufacturing Services
Sector
Food & Beverage
A dedicated team of food scientists guided recipe development, balancing efficacy with flavor.
A playful visual language was shaped through repeated refinement. Each design decision balanced expression with consistency, resulting in a brand unlike others in the category.
