Happy Grub
Flipping Instant pancakes on their head with the first squeezable pancake mix
Overview
Happy Grub reimagines pancake making as a simple, mess-free activity designed for kids. A squeezable pancake mix built around an add-water-and-shake format removes complexity while encouraging participation, making the experience intuitive for parents and engaging for children.
The brand identity reinforces this balance through bright color, illustrated monster characters, and expressive typography. Visual elements invite imagination without overwhelming ease of use. Built around organic ingredients and straightforward preparation, Happy Grub turns breakfast into an activity that feels playful and creative while remaining practical for everyday routines.
Services
Retail Packaging
Product Creation & Display
Design & Innovation
Manufacturing Services
Inventory & Fulfillment
Sector
Food & Beverage
Visual energy is paired with straightforward structure. The result is packaging that feels engaging without sacrificing clarity or usability.
Bright graphics and friendly characters invite kids to engage with the product. Design decisions were made to feel exciting without becoming chaotic.
