Jacobsen Salt Co.

Jacobsen Salt Co. sought to extend its hand-harvested ethos into a digital environment built for scale. As national demand increased, the challenge was to support growth across platforms like Amazon without diluting the brand’s emphasis on craft, origin, and quality. The work focused on aligning strategy, packaging considerations, and e-commerce execution into a cohesive operational framework. By optimizing multi-channel operations and fulfillment performance, the system supports continued growth while maintaining consistency with the brand’s values and point of origin.