Pizza Girl

Pizza Girl approached us with the challenge of bringing their brand to retail shelves. Built on old-world Italian recipes and local sourcing, the identity needed to honor tradition while translating clearly to a modern retail environment. The resulting visual language bridges heritage and energy. Nostalgic cues are balanced with a clean, organic sensibility, allowing the brand to feel authentic without becoming dated. Alongside the identity and packaging work, we supported the launch of Pizza Girl’s pasta sauce by helping establish manufacturing and production pathways. Playful personality and premium positioning come together in a flexible system that feels culturally grounded, expressive, and ready for retail growth.